Monday, October 28, 2024

"Life, Our Journey" - the new campaign where we highlight our commitment to Sustainability

We are thrilled to have launched our new campaign, "Life, Our Journey," an initiative aimed at raising awareness of the company’s efforts in sustainability and fostering a sense of responsibility for caring for the environment, natural resources, and communities.

"Life, Our Journey" is a comprehensive 360 campaign with which we seek to impact our stakeholders by promoting conscious tourism and building a better future for the planet and future generations.

This campaign will focus on our commitment across three strategic pillars: Environmental, Social, and Governance. In the first, we will emphasize our efforts to reduce carbon footprint, optimize energy and water usage, manage waste, and protect biodiversity. In the second , we’ll highlight our work through the Decameron Foundation, including programs focused on education, social well-being, and sustainable development in the communities of Colombia´s Caribbean Coast. In the third, we will demonstrate our efforts to unify sustainability data on a platform that has enabled us to manage and monitor it more efficiently, along with our commitment to transparency in meeting reporting obligations.

We plan to share this campaign and highlight this initiative’s messaging through our digital channels and hotels on a national and international scale.